Research for “entertainment” purposes (Thriller Film)

So over a number of months now, I have been researching for conventions of Thriller Films and the audience targeted for them.

I will now create a design brief for SnApp as a Thriller film advertising campaign which will form the basis of my advertising campaign for “entertainment” purposes using my research throughout the designs.

I have attached my research into this post:

Screen Shot 2013-03-31 at 12.08.50


“Snap Ideas List” – Following UP Post (Upon Further Contemplation 05/03/2013)

So as can be seen in my blog entries so far my project has developed based on a number or reasons. As my projects still aims to use my original idea of SnApp but to create two differing advertising campaigns, I thought the best way to start would be to write out a Snapp Ideas list, so that after formal research on both proposed campaigns, I can write up a brief from the some of the key words in this ideas list while using the research to aid my designs.

The “SnApp Ideas List” I have drafted includes all my ideas from “SnApp.pptx,” “SnApp Presentation.pptx,” “ProjectProposal2012.dox,” and is as follows:

  1. Takes pictures of criminal behaviour from a smart phone.
  2. Instant upload to a police database.
  3. Enable public to feel safer walking down their street.
  4. Involves the use of cameras as a form of CCTV used by the general public.
  5. Gives the general public their own evidence.
  6. If the phone taking pictures was to get damaged, the evidence would still be available on the database.
  7. An App. to be used on a smart phone with 3G/4G connection. dfd
  8. You would have to register your phone to the App. for your pictures to save into your file on the database.
  9. Photos get automatically deleted off the database after one month if not claimed on.
  10. Upload is automatic via 3G/4G upon photo being taken. (Taking as many photos as possible is encouraged)
  11. Photos must save at particular size, decision would be made universally on delicate balance of general quality vs. general upload time.
  12. User contacts police with their name and their file is then kept and looked at by police.
  13. System aims to make crimes much harder to get away with while giving public more safety and control.
  14. Although system may not protect the user taking the picture in the short term (could draw unwanted attention to the user), future criminals may think twice about offending knowing about the SnApp system.
  15. Could be seen ethically as invasion of privacy.

Thriller – Martin Scorsese Exhibition (Berlin – 08-03-2012)

After much research into thriller for the Entertainment part of my project, I visited the Scorsese exhibition in the Berlin Film Museum. This has given me a wonderful insight into the mind of one of the best known thriller directors in the business today.

After learning a little about Scorsese’s history, both family background and home life growing up, I was immersed in various interactive displays showing techniques Scorsese used to capture the realistic essence of his thrillers.

Although this has little to do with advertising, I have found this experience really useful in helping me understand some of the thriller elements I hope to capture while creating my proposed advertising designs.


martin scorsese berlin

Content Of Design For Integrated Communications Work:

As I am intending to follow the process of my module study guide for Design For Integrated Communications quite closely for my project work, some of the sources of information I have picked up over this now completed module should be of great use to my project:

Sources Used:


1. Keeping logo design simple and minimising elements


2. Example of how to design graphics across integrated communications


3. Modern example of few elements put in a design space while keeping them consistent.


4. Design and the Play instinct; The Politics of Design; Logos, Flags, and Escutcheons; Failure by Design


5. Examples of successful flyers and information on them


6. Flyers: Text, Colour, Order of importance



7. How to use diagonal lines (Website Design)



8. Building a Mobile Website: Only keeping most important information; Hierarchy; Usability


9. Advertising and Experience


10. Tips on Environmental Design


11. Examples of Guerrilla advertisement


New Intended Outputs


Using the same Idea for two different purposes (Serious vs.Entertainment)  this is a summary (with examples) of the intended outputs I hope to compare and contrast after research (One for each purpose):

Digital media – a website or other online media that supports the rest of the campaign such as a company home page, forms for retail or travel bookings, also interactivity, feedback, competitions, social media, etc

Print design – brochure, leaflet, press ads, magazine inserts, packaging, direct mail, etc

Ambient design – advertising found in our surroundings. Examples would include ads printed on the back of cinema tickets, floor stickers in supermarkets and on supermarket trolleys, napkins, coffee cup sleeves, etc.

Environmental/Outdoor design – fixed site posters, bus, van and taxi sides, impermanent graffiti, shop fascias and signs.

Guerilla or Viral campaign element – informal and casual, on the streets or through activities and events in clubs and bars. Viral – through social networking and video sharing sites

ipad/mobile application/website – a working website for either the mobile or ipad device OR an interactive ipad app created as a dummy in appropriate software (i.e Fireworks)

Upon Further Contemplation:

Since I have taken out the element of building an app and am concentrating on advertising and marketing alone now, I feel that I have halved the initial intended creative output for my project.

After just completing my Design for Integrated Communications module, I have had the thought that even though I created a design for a design brief with the same main theme but with two different purposes across multiple communications.

In the Design for Integrated Communications module, I found myself asking how I would redesign my work for a different intended purpose. Because of this, I have decided to Design SnApp across multiple communications for both the purposes of an intended App for the prevention of crime (To Inform) and the purposes of a Thriller Movie release (To Persuade – Entertaining) and compare the final results

Content Of Research Material, “What Happens to the data from CCTV and how is technology changing it?”

I have now finished my Research practise module and have found many sources of information relating to CCTV, although I am not sure how much of this information will still be relevant to Snapp now that I have changed my project in the direction of an advertising campaign.

Sources Used:


1. code of practice


2. Data Protection act


3. The practiced retention period for images recorded on CCTV and London Underground


4. CCTV cameras can be ‘Networked’ via LAN/Wan/Internet allowing images to be viewed remotely on any PC


5. Highway Agency’s information line (HAIL)      services/traffic-cameras/the-highways-agency-and-traffic-cameras/


6. Motion Detection

Jiwoong Bang; 19-22 Aug. 2012, “Motion Object and Regional Detection Method using Block-based background difference video frames,” Pages 350-357, Dept. of Computer Science, Dankook University, Yongin, South Korea. E:ISBN 978-0-7695-4824-1


7. MEDUSA, research programme underway in the UK, detection of guns as objects and people who then intend to commit gun crime.

Darker, I; 8-11 Oct. 2007, “Can CCTV reliably detect gun crime?” Pages 264-271, University of Loughborough, Print ISBN: 978-1-4244-1129-0


8. Face recognition systems

Ting Shan; 5-7 Sept. 2007, “Robust face recognition for intelligent CCTV based surveillance using one gallery image,” Pages 470-475, London. E-ISBN: 978-1-4244-1696-7


9. Blob tracking, (segmentation of object interior),

Sangkyu Kang, Joonki Paik, Andreas Koschan, Besma Abidi, Mongi A. Adibi, “Real-time video tracking using PTZ cameras,” Dept. of Electrical & Computer Engineering, University of Tennessee. Doi:10.1117/12.514945


10. Tracking of complex objects along with more complex object interaction like tracking objects moving behind obstruction

Black, James, Tim Ellis, Paul Rosin, 2003, “A novel method for Video Tracking Performance Evaluation.” Pages 125-132, Digital Imaging Research Centre, Kingston University, Surrey, Cite Seer X:


11. Range of techniques to combat electronic hacking.


12. .gov site arguing against vandalism.


13. A system where a camera can be split up in to cells and some deactivated from motion detection.


14. Details of a system that incorporates many forms of facial recognition working together to reduce the number of false positives generated.

Lone,M.A., 7-9 Oct 2011, “Automatic Face Recognition System by combining four individual Algorithms,” Pages 222-226, Dept. Computer Science & Engineering, Baba Ghulam Shah Badshah University, Rajouri, India. Print ISBN: 978-1-4577-2033-8